How do you trigger people to enter your restaurant,
who are hesitating in front of your door?
who are hesitating in front of your door?
It is one of the biggest challenges in the hospitality industry. These people are considering entering your restaurant for the first time. If they go through, you earn nothing. When they come in, you're the winner.
When they come in, you don't call in extra staff and your establishment costs remain the same. The only costs you will be faced with are the purchasing costs. Therefore, when they give your restaurant a chance, you can see these people as a lucrative by-catch with an extra margin to feast on (±42% higher).
Suppose your cost estimate looks of looked more or less like this:
- the purchase costs may amount to 30% of the turnover,
- the personnel costs also 30% and
- the location costs 12%.
The question is: What are you willing to invest to get this hesitanting people in? Doing nothing is not an option!